When it comes to choosing a dentist, character counts. In a 2015 survey by the American Dental Association, 69 percent of people polled said they were more likely to choose an ADA member the next time they were looking for a dentist. The reasons why are simple. Patients who took the survey said they appreciate the patient-first promise that ADA dentists make as part of the association's code of ethics. "To me, nothing matters more than doing what I do ethically, honestly and to the best of my ability," says American Dental Association spokesperson Dr. Matthew Messina. Here's a breakdown of the 5 pledges dentists make in the ADA Principles of Ethics and Code of Professional Conduct and what you can expect at your next …